Cedar Hills Apartments approached our team with a vision to refresh their brand and re-connect residents to what makes them stand out most, their gnomes. It started with one resident's gnome obsession and grew into a community-wide phenomenon. We conducted thorough research on their demographic, location, and property folklore to establish an identity system that showcases their unique story.
BRAND STRATEGY / VISUAL IDENTITY / WEBSITE DESIGN / UI DESIGN / COLLATERAL DESIGN
Creative Director: Makayla Young
Graphic Designer/Illustrator: Laurel Fisher
Website Designer: Laurel Fisher
Marketing Director: Bobbi Brown
Website Developer: Joseph Quinto
Copywriter: Franki Crawford Hanke
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