Dana Newkirk's Magic of the Month

Stars really aligned when Dana reached out about working together on a branding refresh for her nature based witchcraft classes, 'The Magic of the Month Club'.

Dana has been crafting monthly ritual boxes for over eight years, each one centered around nature veneration and seasonal rituals. While she had a logo she liked, it no longer reflected the evolution of her work or her brand’s identity. So we got to work on building her a complete branding refresh which included a ready-for-anything logo suite and brand guide full of custom illustrations, color builds, and more that she could use across labels, stamps, stickers, and beyond.

From a slight name update to an illustration suite of magical frogs, this was a dream project to be a part of. Dana came to the refresh with an amazing vision of a little frog riding a broomstick, and from there I seriously couldn't stop drawing frogs doing cute witchy things.

BRAND DEVELOPMENT / LOGO DESIGN / WITCHY SHIT / VISUAL IDENTITY / ILLUSTRATION

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