Hilite Apartments

Through market research and client collaboration, my team and I established a modern and sleek identity system to showcase Hilite's unique features, amenities, and values to attract potential renters. To establish a presence before the lease-up process, I worked with our copywriter and web developer to create an energetic, vibrant, and easy-to-navigate website for future residents. During lease up, my team and I built marketing campaigns to help the site team attract residents and promote the property through concessions and a successfful maker market grand opening party.

BRAND STRATEGY / VISUAL IDENTITY / WEBSITE DESIGN / UI DESIGN / COLLATERAL DESIGN

Creative Director: Makayla Young
Senior Graphic Designer: Laurel Fisher
Website Designer: Laurel Fisher
Marketing Director: Bobbi Brown
Website Developer: Joseph Quinto
Copywriter: Franki Crawford Hanke
Graphic Designer: Julie Norehad